Live Auction


Thu, Sep 8, 2022 11:00AM EDT
Lot 8

American School Cast-Iron Model of Mr. Peanut

Estimate: $2,000 - $4,000
Sold for

Bid Increments

Price Bid Increment
$0 $25
$200 $50
$500 $100
$3,000 $250
$5,000 $500
$10,000 $1,000
$30,000 $2,500
$100,000 $5,000

With a removable hat.

40 x 15 x 15 in.

Note: This cast iron figure of the Planters’ Mr. Peanut spokes character is likely one of a number of models produced in the 1920s and 1930s. Designed to sit atop fence posts surrounding the Planters Nut and Chocolate Company factories in Wilkes-Barre, Pennsylvania and later, Suffolk, Virginia, this example is likely from the Suffolk factory, which was established in 1913. Another similar example from the Suffolk factory was donated by Kraft Foods to the Smithsonian National Museum of American History for a 2015 exhibition titled “American Enterprise.” The exhibition told the story of business and marketing innovation in America. Mr. Peanut was born from a sketch created by schoolboy Antonio Gentile in 1916, when Planters hosted a contest to design a logo to set themselves apart from growing competition. Over a hundred years later, Mr. Peanut remains the beloved face of Planters Nuts.



Expected wear and some minor abrasions to the refreshed paint surface. In overall good condition.Not withstanding this report or any discussion concerning condition of a lot, all lots are offered and sold ""as is"" in accordance with our conditions of sale.